Bundling pricing strategy is the practice of combining multiple products or services into a single package and offering them at a combined price.

Instead of pricing each item separately, companies group related offerings together to increase perceived value, simplify buying decisions, and encourage customers to purchase more.

In B2B, bundling is often used to package features, services, or capabilities in a way that aligns with how customers use the product. This can include combining core products with add-ons, services, or support into structured offers.

Bundling can take different forms, such as pure bundling (only sold together) or mixed bundling (available both separately and as a bundle). It is often used to increase deal size, improve adoption of underused features, and guide customers toward higher-value options.

However, effective bundling requires careful design. If bundles are too complex or do not reflect real customer needs, they can create confusion or reduce perceived value.