Terms of Service
Last Updated: December 18, 2025
1. Acceptance of Terms
Welcome to Acustrategy (“Company” “we” “us” or “our”). These Terms of Service (“Terms”) govern your access to and use of our website, services, and any related content, tools, or materials we provide (collectively, the “Services”).By accessing or using our Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must not access or use our Services.We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our website with a revised “Last Updated” date. Your continued use of our Services after such changes constitutes acceptance of the modified Terms.2. Description of Services
Acustrategy provides pricing strategy and commercial excellence consulting services to businesses, with a focus on private equity-backed companies in the mid-market sector. Our Services include:- Pricing and packaging strategy development and optimization
- Commercial excellence assessments
- Strategic consulting based on our Five P Framework (Pricing, Product, Prioritization, Process, People)
- Market analysis and competitive positioning
- Implementation support and guidance
- Educational content and resources through our website
3. Eligibility
Our Services are intended for business use by individuals who are at least 18 years old and have the authority to enter into binding contracts on behalf of their organization. By using our Services, you represent and warrant that you meet these eligibility requirements.4. Website Use
4.1 License to Use
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use our website for lawful business purposes.4.2 Prohibited Uses
You agree not to:- Use our Services for any illegal or unauthorized purpose
- Violate any applicable laws, regulations, or third-party rights
- Transmit viruses, malware, or other harmful code
- Attempt to gain unauthorized access to our systems or networks
- Interfere with or disrupt the integrity or performance of our Services
- Scrape, harvest, or collect information from our website using automated means
- Impersonate any person or entity or misrepresent your affiliation
- Use our Services to transmit unsolicited communications or spam
- Reverse engineer, decompile, or disassemble any aspect of our Services
- Remove, alter, or obscure any proprietary notices on our website
4.3 Account Security
If you create an account or are provided login credentials, you are responsible for maintaining the confidentiality of your account information and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use or security breach.5. Intellectual Property Rights
5.1 Our Content
All content on our website, including text, graphics, logos, images, software, methodologies, frameworks (including the Five P Framework), and other materials (collectively, “Content”) is owned by or licensed to Acustrategy and is protected by copyright, trademark, and other intellectual property laws.You may not reproduce, distribute, modify, create derivative works of, publicly display, republish, download, store, or transmit any Content from our website without our prior written consent, except as follows:- You may print or download one copy of a reasonable number of pages for your personal business use
- You may share publicly available content through designated social sharing features
5.2 Trademarks
“Acustrategy,” our logo, the “Five P Framework”, “PricePro”, and any other product or service names, logos, or slogans displayed on our website are trademarks of Acustrategy and may not be used without our prior written permission.5.3 Feedback
If you provide us with feedback, suggestions, or ideas regarding our Services (“Feedback”), you grant us an unrestricted, perpetual, irrevocable, worldwide, royalty-free license to use, reproduce, modify, and commercialize such Feedback without compensation or attribution to you.6. Client Engagements
6.1 Separate Agreements
Specific consulting services are governed by separate written engagement agreements between Acustrategy and the client. In the event of any conflict between these Terms and a separate engagement agreement, the engagement agreement shall prevail with respect to the specific services provided.6.2 No Guarantee of Results
While we strive to provide high-quality consulting services, we make no guarantees regarding specific business outcomes or results. The success of any engagement depends on numerous factors, including but not limited to client implementation, market conditions, and other variables beyond our control.6.3 Client Responsibilities
Clients are responsible for:- Providing accurate and complete information
- Timely decision-making and implementation
- Maintaining confidentiality of proprietary methodologies and deliverables
- Complying with all applicable laws and regulations in implementing our recommendations
7. Content Submissions
If you submit, post, or transmit any content to us through contact forms, email, or other means (“User Content”), you:- Grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, and display such User Content for business purposes related to providing our Services
- Represent that you own or have permission to submit such content
- Acknowledge that we are not obligated to use or respond to such submissions
- Agree that your submissions will be treated in accordance with our Privacy Policy
8. Third-Party Links and Services
Our website may contain links to third-party websites or services that are not owned or controlled by Acustrategy. We are not responsible for the content, privacy policies, or practices of any third-party websites or services. You acknowledge and agree that we shall not be liable for any damage or loss caused by your use of such third-party resources.9. Disclaimers
9.1 “As Is” Basis
OUR SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR COURSE OF PERFORMANCE.9.2 No Professional Advice Guarantee
The information provided on our website and through our Services is for general informational purposes only. While we make every effort to ensure accuracy, we make no representations or warranties regarding the completeness, accuracy, reliability, or suitability of any information.9.3 No Substitute for Professional Judgment
Our consulting services and website content do not substitute for your own professional judgment and due diligence. You should consult with appropriate professionals regarding the application of our recommendations to your specific situation.9.4 Website Availability
We do not warrant that our website will be uninterrupted, secure, or error-free, or that defects will be corrected. We reserve the right to modify, suspend, or discontinue any aspect of our Services at any time without notice.10. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ACUSTRATEGY, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND LICENSORS SHALL NOT BE LIABLE FOR:- ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
- ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES
- ANY DAMAGES ARISING FROM YOUR USE OR INABILITY TO USE OUR SERVICES
- ANY DAMAGES ARISING FROM ERRORS, OMISSIONS, INTERRUPTIONS, OR DELAYS
- ANY DAMAGES ARISING FROM UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA
11. Indemnification
You agree to defend, indemnify, and hold harmless Acustrategy, its affiliates, and their respective officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys’ fees) arising out of or relating to:- Your use of our Services
- Your violation of these Terms
- Your violation of any rights of another person or entity
- Your User Content or other content you submit
- Your implementation of our recommendations or strategies
12. Confidentiality
12.1 Our Confidential Information
You acknowledge that our methodologies, frameworks, processes, client information, and other proprietary information constitute confidential and proprietary information. You agree not to disclose or use such information except as necessary for the purposes of your engagement with us.12.2 Website Content
Information publicly available on our website is not considered confidential. However, any proprietary methodologies, frameworks, or strategies shared during consultations or in deliverables remain our confidential information.13. Termination
13.1 Termination by Us
We reserve the right to suspend or terminate your access to our Services at any time, with or without cause, with or without notice, for any reason including violation of these Terms.13.2 Effect of Termination
Upon termination:- Your right to use our Services immediately ceases
- Any provisions that by their nature should survive termination shall survive, including but not limited to: intellectual property rights, disclaimers, limitations of liability, indemnification, and dispute resolution provisions
14. Dispute Resolution
14.1 Governing Law
These Terms shall be governed by and construed in accordance with the laws of [Your State], United States, without regard to its conflict of law provisions.14.2 Informal Resolution
Before filing any formal legal action, you agree to first contact us and attempt to resolve any dispute informally. We will make a good faith effort to resolve the matter through informal negotiation.14.3 Arbitration Agreement
Any dispute, claim, or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by binding arbitration in [Your Location] before a single arbitrator. The arbitration shall be administered by the American Arbitration Association (AAA) in accordance with its Commercial Arbitration Rules.Exception for Small Claims: Either party may bring an action in small claims court if the claim qualifies.Class Action Waiver: You agree that any arbitration or proceeding shall be limited to the dispute between you and us individually. You waive any right to bring claims as a class action, private attorney general action, or in any other representative capacity.14.4 Jurisdiction and Venue
If arbitration is not applicable, you agree that any legal action shall be brought exclusively in the state or federal courts located in [Your County and State], and you consent to personal jurisdiction in those courts.15. General Provisions
15.1 Entire Agreement
These Terms, together with our Privacy Policy and any separate engagement agreements, constitute the entire agreement between you and Acustrategy regarding your use of our Services.15.2 Severability
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect, and the invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.15.3 Waiver
Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorized representative.15.4 Assignment
You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction. Any attempted assignment in violation of this section is void.15.5 Force Majeure
We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, labor disputes, or governmental actions.15.6 Electronic Communications
You consent to receive electronic communications from us, including emails and website notifications. You agree that all agreements, notices, and other communications that we provide electronically satisfy any legal requirement that such communications be in writing.15.7 Headings
The section headings in these Terms are for convenience only and have no legal or contractual effect.15.8 Relationship of Parties
Nothing in these Terms creates any agency, partnership, joint venture, or employment relationship between you and Acustrategy. You have no authority to bind us or make commitments on our behalf.16. Digital Millennium Copyright Act (DMCA)
If you believe that content on our website infringes your copyright, please notify us in writing with the following information:- Identification of the copyrighted work claimed to have been infringed
- Identification of the material claimed to be infringing and its location
- Your contact information (address, telephone number, email)
- A statement that you have a good faith belief that use of the material is not authorized
- A statement that the information in the notification is accurate and that you are authorized to act on behalf of the copyright owner
- Your physical or electronic signature
17. Contact Information
For questions about these Terms or our Services, please contact us:Acustrategy Email: info@acustrategy.com Phone: [Phone Number] Address: [Business Address]For legal notices or formal communications: [Legal Contact legal@acustrategy.com]Acknowledgment
BY USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF SERVICE, UNDERSTAND THEM, AND AGREE TO BE BOUND BY THEM. IF YOU DO NOT AGREE, YOU MUST NOT ACCESS OR USE OUR SERVICES.
