Meet our pricing experts
Our experienced, multi-talented, and diverse team brings deep, cross-industry pricing experience and knowledge.
We believe in delivering measurable results for every one of our clients.
We are a trusted name in pricing consulting with 25+ years of experience in tech, manufacturing, and many other sectors. Our projects are mid-market budget friendly and take 6-10 weeks.
Mohammed Zakir
Pricing & analytics expert, has over 25 years of experience in pricing strategy and value creation. Before founding Acustrategy in 2008, Mohammed was at Simon Kucher. He has a BA from Middlebury and an MBA from MIT Sloan.
Britt Nichols
Specializes in go to market strategy, product growth, and performance improvement. Britt also has deep operational expertise having been CEO, CRO, and CCO at multiple firms. He has a BA from Carnegie Mellon.
Steve Doherty
McKinsey alum with operational pricing experience at McDonald’s and CVS Health. Steve has a BS from Trinity College, an MS from Boston University, and an MBA from Chicago Booth.
Brock Hansen
Former CEO,COO, and Operations professional specializes in process and technology optimization and execution. He is certified in Lean and Six Sigma methods and has a BA from Rockford University.
Talha Gilani
Uses his data expertise to help clients drive strategic and day-to-day pricing decisions in both B2B and B2C settings. He has a BA from McMaster and an MSc from Western University.
Yu-Im Loh
BCG and Google alum and has 20+ years’ expertise in sales strategy, growth strategy, and business transformation. She holds engineering degrees from UC Berkeley and MIT, and an MBA from MIT Sloan.
Marzia Khambaty
Uses her analytics, marketing, and product management expertise to drive performance for our clients. She holds degrees in Economics from LUMS and Business Analytics from University of Toronto.
● Top-tier consulting backgrounds: Veterans from leading strategy firms who bring rigorous analytical frameworks and strategic thinking
● Real operating experience: Former CEOs, CROs, CMOs and functional leaders who have managed businesses, owned revenue targets, and driven transformations from the inside
What We Believe
Acustrategy was founded on a simple but powerful belief: pricing is the most misunderstood lever in business, and companies deserve world-class expertise with entrepreneurial speed and agility, not 18-month engagements that produce decks instead of results.
For more than 25 years, we’ve helped companies across industries unlock millions in value by transforming pricing chaos into disciplined, profitable growth. And what started as deep pricing expertise has evolved into a comprehensive business strategy practice, because we realized pricing never exists in isolation. True value creation requires holistic thinking: pricing + digital transformation + organizational alignment + commercial excellence. This, of course, leads directly to the framework of The Five P’s: Principles for Sustainable Business Growth™.
