Meet our experts

Our experienced, multi-talented, and diverse team brings deep, cross-industry pricing & growth strategy experience and knowledge.

We take ownership of outcomes

25+ years leading high-stakes pricing and growth decisions.

Mohammed Zakir

Mohammed Zakir

Pricing strategy

25+ years of experience in pricing strategy and value creation. Before founding Acustrategy in 2008, Mohammed was at Simon Kucher. He has a BA from Middlebury and an MBA from MIT Sloan.

Britt Nichols

Britt Nichols

growth strategy

Focused on enterprise growth, GTM, and performance improvement for 25+ years. He also has deep operational expertise having been CEO, CRO, and CCO at multiple firms. Britt has a BA from Carnegie Mellon.

Brock Hansen

Implementation & execution​​

Former CEO & COO, Brock specializes in process and technology optimization and execution. He is certified in Lean and Six Sigma methods and has a BA from Rockford University.

Tariq Usmani

Tariq Usmani

Pricing strategy

Simon Kucher alum specializing in pricing, AI monetization, and commercial strategy. Tariq brings experience across growth strategy, deal governance, and enterprise pricing.  He holds a BBA from Emory University.

Yu-Im Loh

Yu-Im Loh

Growth Strategy

BCG and Google alum and has 20+ years’ expertise in growth strategy, sales strategy, and business transformation. Yu-Im holds engineering degrees from UC Berkeley and MIT, and an MBA from MIT Sloan.

Talha Gilani

Talha Gilani

AI & Analytics

Data and AI expert who helps clients drive strategic and day-to-day pricing decisions in both B2B and B2C settings. Talha has a BA from McMaster and an MSc from Western University in Canada.